News Article

Residential Web-Based Audits Seeing Practical

Results According to New Studies Web-based home energy audits and tighter contractor controls for home energy improvement loans are transforming the effectiveness of these fundamental residential utility marketing programs. Leading utilities are learning to integrate these programs so they serve as cutting edge, permission-based marketing platforms to cross-promote an entire portfolio of energy services initiatives. These are among the findings of two new reports, Home Energy Audits and Home Energy Improvement Loans, in the Leading Energy Utility Marketing Programs report series published by Market Development Group. Each report details the strategies, tactics, tools and structure behind at least 10 utility program case studies. Each report also profiles the partners that play key roles in program implementation.

Home Energy Audits includes case studies from: Anaheim Public Utilities; Atlanta Gas Light; Jackson EMC; Lincoln Electric Service; Ontario Hydro Energy; PPL Electric; Puget Sound Energy; Salt River Project; Southern California Edison; and TVA distributors Memphis Gas, Light and Water; Nashville Electric Service; and Tri-County EMC. Partners profiled are: Electrotek Concepts; Enalasys; Enercom; Energy Star; Lawrence Berkley Labs; Nexus Energyguide; and Xenergy. Home Energy Improvement Loans includes case studies from: American Electric Power; Austin Energy; Cass County Electric Cooperative; Central Hudson Gas & Electric; Cooperative Finance Corporation.; Duke Power; Fort Payne Improvement Authority; Sacramento Municipal Utility District;

Snohomish County PUD; Southern Company; and Tennessee Valley Authority. Partners profiled are: Chevy Chase Bank; CMS Capital Financial Services; Fannie Mae; Key Bank; Volt VIEWtech; and Wisconsin Energy Conservation Corporation.

The complete tables of contents for both reports, along with sample utility case studies and partner profiles, are now available at http://www.marketdevelop.com.

Kevin Gainer, Managing Editor
ENERGY
ENERGY CONSERVATION NEWS
BCC, Inc.
7117 Hemstead Rd.
Westerville, OH 43082-9039
E-Mail: kgainer@columbus.rr.com
WWW: buscom.com
Tel: 614/882-0713
Fax: 203/853-0348

 Reprinted with permission from Energy Conservation News, March 2002

top

Press Release

Geo Heat Pump Marketing Successes Share Common Link

 IGSHPA Presentation to Reveal Key Findings in 
Market Development Group Report

Placentia, Calif., April 30, 2002/PRNewswire/  - Successful geothermal heat pump programs sponsored by energy utilities all share one common link: they recognize and support their trade allies and strategic partners. This key finding from the Market Development Group’s "Geo Heat Pumps" report will be presented by Katherine Johnson at the International Ground Source Heat Pump Assoc. (IGSHPA) Technical Conference on May 15 in Stillwater, Okla. Katherine will detail innovative ways that contractors, utilities, manufacturers, and customers are working together to build sustainable and profitable geo markets.

The “Geo Heat Pumps” marketing report details why geo technology appeals to both electric utilities and customers, and why this appeal has not been enough to sustain a national market. Eleven utility case studies in the report include private, public and cooperative-owned utilities nationwide. Nine implementation partners profiled there include manufacturers, engineering firms, drilling companies and industry associations.

Geo Heat Pumps features these utility case studies from Delta-Montrose Electric Assn.; GPU/First Energy; Gulf Power; Kansas City Power and Light; Long Island Power Authority; Northeast Utilities; Otter Tail Power; Palmetto Electric; Plumas-Sierra REC; and Yellowstone Valley Electric.

Geo Heat Pumps also profiles:  American Geothermal DX; FHP/Florida Heat Pump; WaterFurnace International; Trane; Alderson & Associates; Geo Enterprises; TEI Rock Drills; International Ground Source Heat Pump Assoc.; and Ground Source Heat Pump Consortium.

The report author is Katherine Johnson.  Her areas of expertise include new product development, market planning, and program evaluation.  Katherine Johnson provides strategic consulting and marketing research services for electric utilities, government agencies, and low-income program providers. Her areas of expertise include product/program development, market planning, and evaluation.   

Geo Heat Pumps is the third title in Leading Energy Utility Marketing Programs report series published by Market Development Group.   The first two titles are Home Energy Audits and Home Energy Loans.  Each report candidly details the strategies, tactics, tools and structure behind utility programs and implementation partners.  The Reports are available as a paper copy with a compact disc and 2 hours of individual consultation with the report author. 

Visit www.marketdevelop.com for an advance look at the IGSHPA presentation slides, and free report excerpts, including the complete Table of Contents, Delta-Montrose Electric Association case study, and Waterfurnace International profile.

top

Press Release

Geo Heat Pumps Achieve Niche Marketing Success

Leading Utilities Reveal How They Overcome 
Infrastructure Challenges In Market Development Group Report

ANAHEIM, Calif., March 12 /PRNewswire/ -- A new report details why geo technology appeals to both electric utilities and customers, and why this appeal has not been enough to sustain a national market. Ten utility case studies and nine partner profiles describe niche marketing successes and infrastructure struggles, and reveal the tactics and strategies that leaders use to develop sustainable programs.

Geo Heat Pumps, published by Market Development Group, is the third in the Leading Energy Utility Marketing Programs report series. The first two titles are Home Energy Audits and Home Energy Loans. Each report candidly details the strategies, tactics, tools and structure behind at least 10 utility programs and 5 implementation partners. The Reports are available as a paper copy with a compact disc and 2 hours of individual consultation with the report author.

Geo Heat Pumps features these utility case studies from Delta-Montrose Electric Assn.; GPU/First Energy; Gulf Power; Kansas City Power and Light; Long Island Power Authority; Northeast Utilities; Otter Tail Power; Palmetto Electric; Plumas-Sierra REC; and Yellowstone Valley Electric.

Geo Heat Pumps also profiles: American Geothermal DX; FHP/Florida Heat Pump; WaterFurnace International; Trane; Alderson & Associates; Geo Enterprises; TEI Rock Drills; International Ground Source Heat Pump Assoc.; and Ground Source Heat Pump Consortium.

The Geo report author is Katherine Johnson. Her areas of expertise include new product development, market planning, and program evaluation. Her consulting clients have included Edison Electric Institute, Pepco, EnerVision, New England Electric System, Pacific Gas and Electric, and City of Long Beach.

Market Development Group documents and promotes leading practices and lessons learned from innovative energy utility marketing programs implemented by private, public and cooperative owned energy utilities. Its mission is to help management, marketing executives and staff leverage the experiences of industry leaders as they create and improve energy utility service offerings.

Visit www.marketdevelop.com for a free download of the report's complete Table of Contents, and sample utility case study and partner profile.

SOURCE: Market Development Group

top

Home Energy Audits and Loans Emerge as Linchpins in Utility
Marketing Efforts, Concludes Market Development Group

Leading Utilities Transform Legacy Programs 
Into Residential Marketing Platforms

LOS ANGELES, Calif., Feb. 7 /PRNewswire/ -- Web-based home energy audits and tighter contractor controls for home energy improvement loans are transforming the effectiveness of these fundamental residential utility marketing programs.

Leading utilities are learning to integrate these programs so they serve as cutting edge, permission-based marketing platforms to cross-promote an entire portfolio of energy services initiatives.

These are among the findings of two new reports, Home Energy Audits and Home Energy Improvement Loans, in a Leading Energy Utility Marketing Programs report series published by Market Development Group.  Each report candidly details the strategies, tactics, tools and structure behind at least 10 utility program case studies.  Each report also profiles the partners that play key roles in program implementation.

Home Energy Audits includes case studies from:  Anaheim Public Utilities; Atlanta Gas Light; Jackson EMC; Lincoln Electric Service; Ontario Hydro Energy; PPL Electric; Puget Sound Energy; Salt River Project; Southern California Edison; and TVA distributors Memphis Gas, Light and Water; Nashville Electric Service; and Tri-County EMC.  Partners profiled are: Electrotek Concepts; Enalasys; Enercom; Energy Star; Lawrence Berkeley Labs; Nexus Energyguide; and Xenergy.

Home Energy Improvement Loans includes case studies from:  American Electric Power; Austin Energy; Cass County Electric Cooperative; Central Hudson Gas & Electric; Cooperative Finance Corporation.; Duke Power; Fort Payne Improvement Authority; Sacramento Municipal Utility District; Snohomish County PUD; Southern Company; and Tennessee Valley Authority.  Partners profiled are: Chevy Chase Bank; CMS Capital Financial Services; Fannie Mae; Key Bank; Volt VIEWtech; and Wisconsin Energy Conservation Corporation.

Market Development Group documents and promotes leading practices and lessons learned from innovative energy utility marketing programs implemented by investor-owned energy utilities, municipalities and electric cooperatives.

Its mission is to help management, marketing executives and staff leverage the experiences of industry leaders as they create and improve energy utility service offerings.

The report authors are Ed Thomas and Peter Buttrick.  Thomas is a consultant who specializes in market development tactics.  His clientele include National Rural Electric Cooperative Association and The Hughes Group.

Buttrick specializes in energy-related, mass-market financial services consultation.  His clients include Edison Electric Institute and Home-Link Services.

The complete tables of contents for both reports, along with sample utility case studies and partner profiles, are now available at http://www.marketdevelop.com .

SOURCE Market Development Group

Web Site: http://www.marketdevelop.com 

top