Market Development Group
Market Developments )
  December 2002 
in this issue
  • Energy Week Energizes Colorado Community
  • AESP Conference Goes to Tucson
  • Geo Heat Pump Company Launches Web Site
  • UAI Develops ROI Calculator
  • NRECA Offers Free Buyers Guide Listing

  • Energy Week Energizes 
    Colorado Community


    Delta-Montrose Electric Association (DMEA), a Colorado electric cooperative, astutely leveraged several energy efficiency activities during October into an Energy Week of events. Over 500 people participated in several energy efficiency education activities presented during Oct. 14-19 in Montrose, Colo., a town of about 25,000 residents.

    The events included DOE Million Solar Roof sponsored workshops for consumers and community leaders, an Energy Expo featuring 25 businesses and organizations, a GeoExchange Home Tour, plus consumer and builder- oriented presentations by Doug Rye, the host of the nationally syndicated "Home Remedies" radio show. The activities coincided with a recently announced electric rate increase, the second in two years as a result of wholesale rate increases from Tri-State Generation and Transmission Association.

    To jointly promote the activities, DMEA produced a 20-page newspaper insert with financial help from area businesses and regional organizations. The Western Slope Home, Business and Community Energy Guide for Fall/Winter 2002 included news and features about energy initiatives related to photovoltatics, ground source heat pumps,fuel cells, bioenergy, Energy Star tips, business lighting retrofits, home construction practices, and more.

    The Guide was edited by Tom Polikalas of DMEA and Ed Thomas of Market Development Group. Copies of the insert were printed and distributed in two local newspapers and in high-traffic areas like community centers. The overall production costs were significantly lower than if the co-op had simply bought newspaper ad space, or printed and distributed the guide on its own.

    Find out more about Energy Week

    AESP Conference Goes to Tucson
    Energy industry leaders will soon assemble for the 13th National Energy Services Conference and Exposition on December 11-13, 2002, at the Sheraton El Conquistador in Tucson, Arizona. The event is presented by the Association of Energy Services Professionals International.

    About 300 professionals attended this event each year, making it one of the largest gathering of energy services professionals in the country. AESP remains the premier individual-membership association for the energy services industry. Members of AESP represent all aspects of the industry, including private, public and cooperative utilities; energy marketers; consultants; manufacturers, suppliers; federal and state government officials; etc. They are primarily senior and mid-level executives, high-level analysts, engineers and project managers with titles that span Marketing, Energy Management, Research, Customer Service, Regulatory Affairs, etc.

    Conference Sponsors include EPRI, Keyspan Energy, PG&E, NYSERDA, and Southern California Edison. Sempra Energy Solutions is the host for the opening reception and is providing the keynote speaker. Aspen Systems has agreed to provide the registration bags. Exhibitors include: Advantage Publications; Aspen Systems; Austin & Williams; Enercom; Energy Central; Energy Technology Laboratories; ForecastWeather.com; Forefront Economics; LivingWise; Market Development Group; Nexus Energy; Platts E-Source; PUR Reports; Quantum Consulting; and Sempra Energy Solutions.

    AESP and the Energy Services Conference and Expo focus on all aspects of marketing, marketing management and energy efficiency including; channel development, market research, segmentation, pricing, distribution/delivery options, promotion/communication, new product development, customer relations management, technical applications, public and environmental benefits and customer service. At no other conference or through no other association do you find a totally integrated marketing view of energy services and energy efficiency.

    Read AESP Conference brochure »

    Geo Heat Pump Company Launches Web Site
    Intermountain Energy One Services, a ground source heat pump installation company based in Montrose, Colo., now has a web site to help in its marketing and recruiting efforts. Intermountain Energy has installed almost 200 Geoexchange systems on the western slope of Colorado. The wholly-owned subsidiary of Delta Montrose Electric Association primarily markets itself through the energy utilities located in Southwestern Colorado.

    "Referrals from our customers and the neighboring utilities give us all the sales leads that we can handle," says Ed Thomas, manager of Intermountain Energy. "The web site helps prospective employees and customers learn more about our company, our marketing partners, and Geoexchange technology."

    Ed Thomas manages Intermountain Energy through an agreement with Market Development Group. Corine Mahon of Market Development Group designed the web site that is hosted by Member Interactive.

    See Intermountain Energy's web site »

    UAI Develops ROI Calculator
    Utility Automation Integrators (UAI) has retained Katherine Johnson of Market Development Group to develop a customized Return-on-Investment (ROI) Calculator. This spreadsheet tool will document both the costs and benefits associated with implementing UAI's suite of software automation packages. Katherine will be visiting several of UAI's clients in the next few weeks to identify the various cost savings that are possible for utilities that have installed this comprehensive software package. UAI expects to use this ROI calculator as a powerful sales tool as it approaches co-operatives, municipalities, and investor- owned electric and gas companies throughout the United States.

    Utility Automation Integrators was founded in 1994 as a utility system integration firm dedicated to provide electrical engineering and GIS/GPS consulting software services. Today, UAI is the leading developer of AM/FM/GIS mapping software for utilities while retaining the consulting, implementation and technical support services. UAI offers utilities automation solutions in outage management, maintenance, field operations, customer service, load management, and engineering.

    Headquartered in Alabama, UAI has regional offices throughout the United States. Its goal is to provide engineering professionals with an integrated suite of GIS application software and services that meets the operational needs of utilities.

    Visit UAI web site »

    NRECA Offers Free Buyers Guide Listing
    Rural Electric Magazine's Buyers Guide, published each May by the National Rural Electric Cooperative Association (NRECA), is the only purchasing guide in the industry designed specifically for electric cooperatives. Rural Electric Magazine subscribers keep and refer to the Buyers Guide issue throughout the year.

    To list your company for free, click on the web link below, then keystroke your contact information and description. You may list your company in up to four product and service categories. The publication deadline is January 17, 2003.

    More on NRECA Buyers Guide »

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