Light Bulb Fund Raiser on Agenda at IEPEC
"Energizing Communities: Leveraging Non-Profit Organizations to Promote CFLs" is the title of a presentation by Katherine Johnson at the International Energy Program Evaluation Conference (IEPEC) to be held in Chicago on August 14-17. Katherine will present the process and impact results from the 2005 and 2006 light bulb fund raisers that she and Ed Thomas developed and implemented for Delta-Montrose Electric Association. This paper highlights the successful way in which program evaluation was built into the "DNA" of the program design. The program illustrates how energy organizations can promote energy efficiency improvements, such as CFLs, without subsidies, compared to the more traditional rebate and giveaway programs.
Katherine will also provide examples of the program advertising and marketing materials, such as sales training, promotional materials, and evaluation strategies that have made this an award-winning and successful residential outreach campaign.
Light Bulb Fund Raiser Paper |
Marathon Features Off-Peak White Paper
A newsletter published by Marathon Water Heaters is publicizing a white paper exploring how "The Future of Residential Electric Water Heating is Off-Peak" for forward-thinking electric cooperatives. The paper was written by Ed Thomas and Katherine Johnson in collaboration with thought leaders from the equipment manufacturer and leading electric utility cooperatives.
The white paper names specific actions that program managers can take today to preserve and grow the net revenue potential of home electric water heating loads in ways that create win-win scenarios for the cooperative and its members.
The commonly-held wisdom has been that it is always cheaper to heat water with natural gas or propane than electricity. But increasingly volatile gas prices are shifting the economics for homeowners in favor of electricity, particularly off-peak electricity.
Water Heater White Paper |
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See You in September and October
We ran out of space this issue for these upcoming events, but you can learn more by clicking on the links below:
September 25 - 27 Market Development Group will exhibit at the 20th Annual E Source Forum & Exhibit, Boulder, Colorado
September 30 - October 3 Katherine Johnson will present on "Geo Heat Pumps: Leading Energy Utility Marketing Programs, Third Edition" at the Geothermal Resources Council 2007 Annual Meeting in Sparks, Nevada
October 2 - 4 Ed Thomas will present "Leveraging HomeEnergySuite™ as part of a Home Energy Makeover Contest" at APOGEE's Online Solutions Conference, Atlanta, Georgia | |
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Greetings! Can you recall a time when energy efficiency was so topical and the urgency to implement programs was so great? Hope you are taking time in August to refresh and reconnect with family and friends before summer is over. Please email or call when we can help.
Sincerely,
Katherine Johnson
Ed Thomas
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AESP offers "Beyond Home Energy
Audits" webcast on September 6 
"Beyond Home Energy Audits with Home Performance with ENERGY STARŪ" is the topic for an AESP Brown Bag Seminar on Thursday, September 6 at 1:00 p.m. Eastern.
Learn how program sponsors in 20+ states are beginning to transform the home improvement marketplace beyond free "clipboard" home energy audits and single-measure rebates with a whole-house approach to energy efficiency, demand response, renewable energy and "carbon footprint" issues. ENERGY STARŪ provides a powerful platform for utilities, state agencies, and other organizations implementing energy efficiency programs to make a bigger difference in their communities.
Presenters will include ENERGY STAR representatives from EPA and DOE and program sponsors from New York State Energy Research and Development Authority and Long Island Power Authority. The moderator is Ed Thomas, Market Development Group.
This webcast will be an ideal "primer" for people who are considering attending the full-day workshop on the same topic to be presented on September 20 in Long Island following the AESP Technology Symposium. To clarify, the webinar is being presented by AESP on September 6 and the workshop on September 19-20 is being presented by Market Development Group. Attendees must register separately for each.
AESP Brown Bag details |
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Home Performance with ENERGY STARŪ Workshop on Sept. 19-20 in New York 
A "Beyond Home Energy Audits with Home Performance with ENERGY STARŪ" workshop will be presented on September 19-20, 2007 at Hyatt Wind Watch, Long Island, NY following the Association of Energy Services Professionals Technology Symposium.
The workshop is co-sponsored by Building Performance Institute, Conservation Services Group, U.S. Department of Energy, Edison Electric Institute, U.S. Environmental Protection Agency, ICF International, Long Island Power Authority and New York State Energy Research and Development Authority with Energy Finance Solutions, Electric & Gas Industries Association, Market Development Group and Performance Systems Development.
Home Performance with ENERGY STARŪ is a national program from the U.S. EPA and U.S. DOE that offers a comprehensive, whole-house approach to improving energy efficiency and comfort at home, while helping to protect the environment. Unlike typical home energy audit programs, the goal of Home Performance with ENERGY STARŪ is to turn recommendations into improved homes.
HPwES Workshop details |
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AESP Symposium to Showcase Demand and Efficiency Technologies 
Market Development Group will be featured in the Association of Energy Services Professionals third annual Technology Symposium on September 18 and 19, 2007 in Long Island, New York. The agenda will include "Developing Marketing Communications Materials that Motivate Homeowners to Embrace Energy Efficiency and Demand Response Programs" by Katherine Johnson and Ed Thomas. The presentation will explore how homeowners are a critical target market whose actions can generate long-term savings for energy efficiency and demand response programs.
This presentation will also cover:
Leveraging the latest program evaluation research findings on non-energy benefits such as comfort, health, safety and home value
Leveraging channel partners such as remodelers, HVAC installers, plumbers and Realtors who are key influencers in homeowner decision-making
Integrating the "carbon footprint" and other community value messages in non-traditional ways to appeal to early adopter and high visible market niches
Also at the Symposium will be presentations and demonstrations from some of the industry's leading thought leaders and developers including: Cannon Technologies, Carrier Electronics, Comverge, Conservation Services Group, Department of Energy - ENERGY STAR, E Source, Energy Insights, GoodCents Solutions, Heatcraft, Honeywell, KeySpan Energy Delivery, Lockheed Martin, Long Island Power Authority, NYSERDA, Nexus Energy Software and Pacific Gas & Electric Company.
AESP Technology Symposium details |
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Geothermal Heat Pump Workshop in Bismark on September 11-12
 Basin Electric Power Cooperative and Western Area Power Administration are hosting a Geothermal Heat Pump Workshop on September 11-12, 2007 in Bismarck, North Dakota. The workshop is sponsored by the American Public Power Association, the National Rural Electric Cooperative Association and the Utility Geothermal Working Group (UGWG).
Georg Shultz, Director, Electric Staff Division for the USDA's Rural Utility Services (RUS), will offer an update on the RUS' work with cooperatives on the installation of geothermal heat pumps (GHP). Attendees will learn how to use Western's new GHP Handbook and accompanying worksheets to determine the benefits and costs of GHP programs from the utility and customer perspectives. They will glean knowledge from utilities that have developed and implemented the programs. They will also get the results of "A Tale of Two Buildings", where side by side building energy use is compared, one using GHP and the other using conventional HVAC. The workshop trainers are Katherine Johnson, Market Development Group, and Guy Nelson, UGWG Team Leader.
Katherine Johnson will be co-presenting the workshop as part of her efforts to update and enhance her previously-published "Geo Heat Pumps: Marketing Success Stories" on behalf of UGWG.
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Colorado Utility Efficiency Exchange Set for Oct. 24-26 in Aspen  Based on strong regional interest, a conference titled Colorado Utility Exchange: Integrating Carbon Footprint and Demand Response into Efficiency and Renewable Energy Programs will be presented on October 24-26, at Aspen Meadows Resort in Aspen, Colorado.
City of Aspen Utilities and Holy Cross Energy Cooperative have agreed to serve as co-host utilities to lead the agenda planning committee efforts. The Agenda Advisory Committee is comprised of volunteers from Colorado utilities and trade allies who will meet via conference call to plan the agenda. Market Development Group is handling all event logistics.
This event's primary goal is to provide a networking and professional development forum for 50-100 mid-level staff of energy and water utilities serving Colorado and neighboring states as well as trade allies who are responsible for developing and implementing customer programs related to energy efficiency, water efficiency, demand response and renewable energy.
The event will take place in the Doerr-Hosier Conference Center that just opened this summer. It is the first building in the Roaring Fork Valley to achieve the Leadership in Energy and Environmental Design (LEED) Green Building Gold Rating.
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