News from Market Development Group June 2008

Home Performance with ENERGY STAR

Lighting Workshop in Bismarck on June 18

Western Area Power Administration (Western) customers and their key accounts will learn about energy-saving technologies at the Commercial and Industrial Lighting Workshop in Bismarck, N.D. on  June 18 hosted by Western and Basin Electric Power Cooperative, and presented by Market Development Group.
 
Member services managers, energy services managers, key account representatives and their customers should register today for this one-day event that will focus on successful lighting upgrades.  This is the first in a series of workshops planned for Western's Upper Great Plains region to include: Rapid City, S.D.; Sioux Falls, S.D.; and Grand Island, Neb.

Workshop details
EGIA Anaheim Contest 
EGIA Anaheim   Contest Underway

Anaheim Public Utilities is partnering with the Electric & Gas Industries Association (EGIA) to sponsor a Home Performance with ENERGY STAR Makeover Contest.  The contest will demonstrate how homeowners can significantly reduce their energy costs and improve home comfort and safety.  The winning homeowner will receive up to $50,000 in energy efficiency upgrades.

Following the June 30 contest entry deadline, 20 finalists will be selected through an application screening process that will identify those homes that use the most energy and can benefit the most from the implementation of the package of energy efficiency upgrades.  Each of the 20 finalists will receive a free comprehensive home energy analysis, funded by Anaheim Public Utilities and valued up to $1,000. Based on the results of the analysis, one Grand Prize winner will be selected to receive up to $50,000 in home energy efficiency upgrades.

The home energy makeover contest - a partnership between EGIA and Anaheim Public Utilities is made possible through program sponsors listed at www.egia.org/anaheim.  Market Development Group is a consultant to the program partners.

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ACEEE
3 Papers at ACEEE
Katherine Johnson and Ed Thomas, along with several co-authors, will present three papers in poster sessions on August 17 - 22, 2008 at 2008 ACEEE Summer Study on Energy Efficiency in Buildings, Pacific Grove, California.  The papers and posters are:

1.  "Breaking Down the Barriers to Efficiency Improvements in the Rental Housing Market: One Utility's Approach" --  Michael Volker, Midwest Energy, and Katherine Johnson.  How$martSM is an energy efficiency program designed to overcome market barriers to efficient investment in energy conservation, particularly for landlords and renters.

2.  "Best Practices and Lessons Learned from  EPA/DOE's Home Performance with ENERGY STAR Program"- Chandler Von Schrader, EPA Energy Star, Dale Hoffmeyer, EPA Energy Star, Patricia Plympton, Navigant Consulting supporting U.S. DOE, Ed Thomas and Katherine Johnson.

3.  "Teaching Customers to Value Energy Efficiency: A Comparison of CFL Fundraisers"- Katherine Johnson and Ed Thomas.  This paper compares the evaluation results for CFL Fund Raisers conducted in Colorado and Florida, targeting both rural electric and municipal utilities.  This paper summarizes how successful program sponsors from nearly 20 states have developed, implemented, and evaluated the effectiveness of these programs. These lessons learned are based on interviews and analyses drawn from the experiences of a variety of program sponsors..


ACEEE Summer Study
Quick Links...
Greetings!  

Nothing like 4 buck-a-gallon gasoline to get follks focused on what folks like us have been preaching for over 20 years, huh?  Oh well, nothing sells the value of energy efficiency improvements like high prices.

We're just back from Zurich where Katherine presented our paper at the International Heat Pump Conference.  It's exciting to see there how the European community has rallied around energy saving and carbon emissions reduction.  The attendees there were eager to hear how Americans are "selling" energy efficiency bundled with what we know as non-energy benefits.

The ACEEE Summer Study in Callifornia is just around the corner, but we're already thinking ahead to the ECEEE Summer Study in June 2009 in the South of France.  Anyone else want to join us?

Please call or email when we can help you.  We don't just plan European jaunts.  Really.
 
Sincerely,
 
Katherine Johnson
 
Ed Thomas
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2 "Four Corners Workshops on August 14-16; Sponsors and Presenters Now Being Recruited


Four Corners logo Durango, Colorado will play host to two innovative utility and consumer-oriented workshops in August. 
The Four Corners Utility Efficiency Exchange will be immediately followed by a "Home Energy Makeover Workshop & Expo" from August 14-16, 2008 at Fort Lewis College in Durango, CO.  Both events are co-hosted by the La Plata Electric, Empire Electric, and Tri-State Generation & Transmission Associations.  Presenters and sponsors are now being recruited. 
 
The Four Corners Utility Efficiency Exchange event goal is to facilitate a networking and professional development conference for staff representatives of energy and water utilities serving Southwest Colorado and neighboring states who are responsible for developing and implementing customer programs related to energy/water efficiency, smart meters, demand response and renewable energy.  The agenda will focus on best practices from regional utilities  A Call for Presenters is now underway. Event details are at www.utilityexchange.org/fourcorners.
 
The Home Energy Makeover Workshop & Expo event goal is to provide program education with a product exposition for consumers interested in energy/water efficiency, demand response and renewable energy.  This event is expected to attract about 250 from the Durango-Cortez area.  Lunch and door prizes will be provided to those who purchase $10 admission tickets in advance from community groups or $15 tickets at the door.  Event details are at www.homeenergymakeover.org/fourcorners.
 
La Plata Electric, Empire Electric, and Tri-State Generation & Transmission Associations serve as co-hosts to help underwrite event costs and lead the agenda planning efforts. An Agenda Advisory Committee will identify topics/speakers.  Market Development Group serves as consultant to the Agenda Advisory Committee and handles event logistics.

Four Corners Event Details

Gulf States Home Performance Workshop set for Sept. 16-17 in Orlando

HPwES logoPlanning is now underway for another "Beyond Home Energy Audits with Home Performance with ENERGY STAR Workshop on Sept. 16-17.  This workshop co-sponsored by the U.S. Department of Energy and U.S. Environmental Protection Agency will focus on the Gulf State region  and be co-hosted by Orlando Utilities Commission and Progress Energy Florida with the Florida Municipal Utilities Association.

DOE, EPA and the host organizations seek to enhance support to achieve transformation of the existing home improvement marketplace in the Gulf States region.  The workshop will provide a forum for utilities, state energy offices and other energy-related organizations to network and learn in a collaborative environment about the key program design aspects necessary to establish a successful Home Performance with ENERGY STARŪ program. 

Market Development Group will be the event producer in a manner consistent with similar events presented in California and New York.  DOE and EPA are the primary event underwriters with additional sponsor opportunities for others in the home performance industry.  An ad hoc Agenda Advisory Committee will be formed consisting of representatives from leading Gulf States utilities and energy organizations.

Home Performance Workshop and Compendium

"Call For Presenters" Open For CUE in Aspen

CUE postcardCity of Aspen Utilities will again host the 2nd Annual Colorado Utility Efficiency (CUE) on October 15-17, 2008 at the Aspen Meadows Resort in Aspen, Colorado.  This event's primary goal is to provide a networking and professional development forum for mid-level staff of energy and water utilities serving Colorado and neighboring states that are responsible for developing and implementing customer programs related to energy efficiency, water efficiency, demand response and renewable energy.
 
This event is expected to attract about 100 utility staff and trade allies that provide products and services to support utility program development and implementation.  The event begins with lunch on Wednesday, October 15 and concludes at noon on Friday, October 17.  Each general session will begin with a "Utility Snapshot" panel discussion followed by 30-minute presentations.  Jeff Rice of City of Aspen Utilities will lead the Agenda Advisory Committee efforts and Market Development Group will handle all event logistics.  The sponsors include: Xcel Energy, Western Area Power Administration, Colorado Governor's Energy Office, Apogee Interactive, Marathon Water Heaters, Convectair, and Electric & Gas Industries Association.
 
A "Call for Presenters" with sponsor and attendee registration details are available at the link below where you can now see the presentations and agenda from last year.

2nd Colorado Utility Efficiency Exchange details
Demand Response Workshop Now Online
Home Performance with ENERGY STAR The proceedings is now available online for the "Demand Response Program Design and Implementation For Residential and Commercial Member-Owners" workshop presented just before the CONNECT 2008 Conference in May in Portland co-sponsored by NRECA and Touchstone Energy.  The co-presenters were Ed Thomas and Katherine Johnson of Market Development Group with Tom DuBos of GOOD CENTS.

It was announced at the workshop that the Peak Load Management Alliance recently changed its dues structure to attract cooperative and municipal utility members.  Learn more about PLMA at the link below.

Demand Response Workshop Proceedings
Katherine Presents at Zurich Conference
Zurich logo Katherine Johnson presented  "Helping Utilities and Customers Quantify the Benefits of Geothermal Heat Pumps" at the 9th International Energy Agency Heat Pump Conference in Zurich, Switzerland in May.

The paper co-authored by Ed Thomas detailed how geothermal heat pump system installations have been making strong gains as a viable alternative heating and cooling system in the United States and, although this technology has been in existence since the 1940s, it still has not realized its full market potential.  She presented the key findings from her "Best Practices" report about how 12 utilities and 17 trade allies blend marketing, financing, and infrastructure support to increase system installations in their service areas.

Geo Heat Pump Conference Paper
Ouray Condo RentalHome Performance with ENERGY STAR
Ouray, Colorado is known as the Switzerland of America for its up-close mountain views.  Located an hour from Telluride in Southwestern Colorado, it's a popular year-round destination.  Katherine Johnson owns a two-bedroom condo that she rents through a local Realtor.  But mention "KJ" when you inquire and receive a special rate. Click below to see more photos and check availability.

Ouray Condo Rental details