News from Market Development Group February 2008

AGA & EEI To Focus on Energy Efficiency at Customer Service  Conference

A "How Energy Efficiency Issues Impact Utility Customer Service Operations" workshop is set for April 2 in San Diego immediately following the AGA/EEI Customer Service Conference.

This will be an interactive, informative discussion on where "energy efficiency" fits best in utility customer service organizations.Energy efficiency is shifting from a stand-alone program initiative to become more integrated into all aspects of utility operations, including customer services. 

This workshop will focus on "Energy Efficiency in Customer Service" case studies that articulate how energy efficiency is impacting customer services operations such as customer systems, meter reading, call centers, credit & collection, billing and more.  The studies also offer an overview of the key success factors necessary to implement utility-wide strategies and department-level tactics that bring innovation to utility core processes in order to integrate energy efficiency, demand response and carbon reduction issues. 

Who should attend?  AGA and EEI member company senior and mid-level executives involved in customer service activities as well as trade allies critical to program design, implementation and evaluation.

AGA EEI Event details
Home Performance with ENERGY STAR 
28th Utility Energy Forum Agenda Now Online

The agenda is now online for the 28th Annual Utility Energy Forum set for April 30 - May 2 at the Granlibakken Conference Center in Tahoe City, CA. This year's theme is: "Global Climate Change and Energy Efficiency: A Natural Marriage or a Shotgun Wedding?"

Come explore how utilities in California, Nevada and the Pacific Northwest are integrating energy efficiency and demand response with growing concerns about carbon footprint and other global climate change messages.

The Utility Energy Forum is a non-profit consortium of utility professionals. This annual meeting provides attendees, speakers and exhibitors with a high quality, low key opportunity to exchange information and learn from each other about current and emerging industry issues.

This event is presented by Utility Energy Forum, Inc., a non-profit California corporation led by volunteers from various utilities that contract with Market Development Group for logistical support. A Planning Committee of volunteers assists the Board to develop the agenda and recruit presenters.

"Early Bird" Registration Discount ends March 15! To learn more and to register, click on the link below.

Home Performance with ENERGY STAR

2nd CUE in Aspen on October 15-17, 2008

Plans are underway to repeat the highly successful and innovative Colorado Utility Efficiency Exchange at the Aspen Meadows Resort in Aspen, CO.  Like last year, the event will begin with lunch on Wednesday, October 15 and end with lunch on Friday, October 17, 2008.

Sponsor and attendee registration details will be available soon at the link below where you can now see the presentations and agenda from last year.

CUE home page
Greetings!   Our travel schedules keep us both in perpetual motion, but we continue to use this newsletter to keep you up-to-date with what we find interesting and exciting during our travels.

When you get a chance, check out our home page at www.marketdevelop.com.  There you'll find tabs for Calendar, Case Studies, White Papers, and more to give you a central location to check out that event or publication you heard us mention when we were last together.

Allow us to take a moment to thank Corine Mahon who keeps our web sites current, handles event registrations and does a whole lot more to keep us responsive to your needs.

Please call or email when we can help you.
 
Sincerely,
 
Katherine Johnson
 
Ed Thomas
Join Our Mailing List!
Home Performance with ENERGY STARŪ  Workshop Set for March 5-6 in California - Just 2 Weeks Away
invitation

A "California Utility Collaboration to Transform Existing Homes with Home Performance with ENERGY STARŪ" workshop will be presented on March 5-6, 2008 at the Southern California Gas Company's Energy Resources Center in Downey, CA.

The workshop is co-sponsored by the U.S. Environmental Protection Agency and U.S. Department of Energy with support from Conservation Services Group and Lockheed Martin with Building Performance Institute, California Building Performance Contractors Association Electric & Gas Industries Association, and Market Development Group. The host utility is Southern California Gas Company.

This workshop brings together electric and gas utilities in California and neighboring states in an introduction and overview of the emerging field of comprehensive "home performance" improvements to existing homes.  The workshop's goal is to encourage broader adoption of such innovative programs across the West, building on the experience and knowledge developed in similar programs in California, Oregon and elsewhere. This new approach is essential to reach the deep home energy savings needed to meet energy resource, security, economic and climate needs.

All Registrants will receive a new edition of the "Home Performance with ENERGY STARŪ Industry Compendium" - an online snapshot of key home performance industry programs, allies and resources for prospective program sponsors along with a bibliography of published papers, presentations, proceedings and research studies regarding home performance topics.

Home Performance Workshop Home Page

Anaheim, EGIA to Present Energy Makeover Contest
anaheim HIP

Sponsors are now being recruited for an Anaheim Home Energy Makeover contest that the Electric & Gas Industries Association is administering with Anaheim Public Utilities to enhance the promotion of the city's Home Performance with ENERGY STARŪ program.  Technical support for the contest is being provided by the California Building Performance Contractors Association.

 
This Home Energy Makeover Contest will be conducted in the greater Anaheim, CA area later this year. The Contest goals are to:
- Demonstrate the value of whole house home performance and measures that a homeowner could do that contribute toward a more positive cash flow from energy savings when financed. - Demonstrate how to conduct a whole house energy and environmental analysis, and communicate the results to homeowner, contractor and financier.
- Model a collaborative process for a home improvement/performance contractor supported by other energy and environmental-related product/service providers.

In May 2007, Anaheim Public Utilities (APU) launched their Home Performance with ENERGY STAR program called the Home Investment package (HIP) with program support provided by the Electric & Gas Industries Association (EGIA). EGIA is a 75-year-old, non-profit organization dedicated to advancing energy efficiency and renewable energy solutions through the home improvement, appliance retailer and renewable energy industries. EGIA serves a rapidly growing nationwide network of contractors, distributors, manufactures and retailers. EGIA is a national leader in providing resource efficiency services, utility sponsored financing, and rebate administration to utilities, municipalities and water companies. EGIA also provides member contractors with industry leading energy efficiency and renewable energy financing, through its National Energy Efficiency Financing Program and GEOSmart Sustainable Financing Solutions.

Kansas Co-op Helps Renters and Landlords Embrace Energy Efficiency with How$mart(sm)
midwest energyAn innovative energy efficiency program aimed at helping achieve the split incentives of renters and landlord was introduced at a day-long Home Performance workshop presented just before AESP's 18th National Energy Services Conference in Florida.

Midwest Energy, a cooperative with over
89,000  electric and gas members in western Kansas faced three significant challenges to developing energy efficiency programs:
- The existing housing market in the cities and towns in the utility's service territory was old, with a median age of 34 years;
- The rental properties were often substandard however landlords were reluctant to invest energy efficiency improvements, as the tenants paid their own utility bills; and
- The low population density of the service area added to cost pressures compared to more densely populated areas.

In response, Midwest Energy has developed its How$mart(sm) Program that leveraged its in-house experience in home energy audits while providing a payment approach that funds energy improvements through the energy savings. In effect, Midwest Energy created a "residential energy services company" in which Midwest Energy identifies cost-effective improvements through its energy audits, coordinates the installations through local improvement contactors, and then provides the financing on the tenant's utility bill.

Midwest Energy's program has received endorsement and support from its public service commission, the Kansas Energy Council, and the energy advisory group from the Governor's office. Click on the link below to see the presentation made in Florida by Michael Volker, Director, Regulatory & Energy Services of Midwest Energy, Inc.


PA Home Energy Conference set for March 18-19
Home Performance with ENERGY STAR A PA Home Energy Conference is set for March 18-19 at the Penn Stater Conference Center in State College, PA. The conference theme is "Grow Green with ENERGY STARŪ and a Whole House Approach."

The event is intended to help area builders, remodelers and contractors learn how to turn customer demand for green, energy efficient homes into business opportunity and growth. Attendees will learn about PA Home Energy - a new program to help PA consumers reduce home energy use, and integrate whole house performance with green design. The pilot program is being rolled out through the 23-county Allegheny Power service region, introducing ENERGY STARŪ programs for both new home construction and existing homes.

Ed Thomas of Market Development Group will be among the presenters helping attendees learn about marketing, sales, and customer service strategies that can create demand and higher profit margins for their company.

Quick Links...
Join Our Mailing List!

Katherine Johnson Reelected to AESP Board

kj bikeKatherine Johnson was reelected to the Board of Directors of the Association of Energy Services Professional in the January online member election. Further, her fellow Board members convinced her to remain as Senior Vice Chair of AESP's Topic Committees.  Katherine has been actively involved with AESP for more than a decade, the last two years as a Board member. Her new Board term extends to 2011.

Katherine never misses an opportunity to "pedal" the activities of the AESP Topic Committees.  Soooo..... we'd be remiss if we didn't urge you to click on the link below to learn more about the Topic Committee at the AESP website.

This email was sent to ethomas@marketdevelop.com, by ethomas@marketdevelop.com
Market Development Group, LLC | 2233 East Main Street | Montrose | CO | 81401