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News
Article
Results According to New Studies Web-based
home energy audits and tighter contractor controls for home energy
improvement loans are transforming the effectiveness of these fundamental
residential utility marketing programs. Leading utilities are learning to
integrate these programs so they serve as cutting edge, permission-based
marketing platforms to cross-promote an entire portfolio of energy
services initiatives. These are among the findings of two new reports, Home
Energy Audits and Home Energy Improvement Loans, in the Leading
Energy Utility Marketing Programs report series published by Market
Development Group. Each report details the strategies, tactics, tools and
structure behind at least 10 utility program case studies. Each report
also profiles the partners that play key roles in program implementation.
Home Energy Audits includes case studies
from: Anaheim Public Utilities; Atlanta Gas Light; Jackson EMC; Lincoln
Electric Service; Ontario Hydro Energy; PPL Electric; Puget Sound Energy;
Salt River Project; Southern California Edison; and TVA distributors
Memphis Gas, Light and Water; Nashville Electric Service; and Tri-County
EMC. Partners profiled are: Electrotek Concepts; Enalasys; Enercom; Energy
Star; Lawrence Berkley Labs; Nexus Energyguide; and Xenergy. Home
Energy Improvement Loans includes case studies from: American Electric
Power; Austin Energy; Cass County Electric Cooperative; Central Hudson Gas
& Electric; Cooperative Finance Corporation.; Duke Power; Fort Payne
Improvement Authority; Sacramento Municipal Utility District;
Snohomish County PUD; Southern Company; and
Tennessee Valley Authority. Partners profiled are: Chevy Chase Bank; CMS
Capital Financial Services; Fannie Mae; Key Bank; Volt VIEWtech; and
Wisconsin Energy Conservation Corporation.
The complete tables of contents for both
reports, along with sample utility case studies and partner profiles, are
now available at http://www.marketdevelop.com.
Kevin Gainer, Managing Editor,
ENERGY
ENERGY CONSERVATION NEWS
BCC, Inc.
7117 Hemstead Rd.
Westerville, OH 43082-9039
E-Mail: kgainer@columbus.rr.com;
WWW: buscom.com;
Tel: 614/882-0713;
Fax: 203/853-0348
Reprinted with permission from Energy
Conservation News, March 2002
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Press
Release
IGSHPA
Presentation to Reveal Key Findings in Market Development Group Report
Placentia,
Calif., April 30, 2002/PRNewswire/ - Successful geothermal heat pump programs
sponsored by energy utilities all share one common link: they recognize
and support their trade allies and strategic partners. This key finding
from the Market Development Group’s "Geo Heat Pumps" report
will be presented by Katherine Johnson at the International Ground Source
Heat Pump Assoc. (IGSHPA) Technical Conference on May 15 in Stillwater,
Okla. Katherine will detail innovative ways that contractors, utilities,
manufacturers, and customers are working together to build sustainable and
profitable geo markets.
The
“Geo Heat Pumps” marketing report details why geo technology appeals
to both electric utilities and customers, and why this appeal has not been
enough to sustain a national market. Eleven utility case studies in the
report include private, public and cooperative-owned utilities nationwide.
Nine implementation partners profiled there include manufacturers,
engineering firms, drilling companies and industry associations.
Geo
Heat Pumps
features these utility case studies from Delta-Montrose Electric Assn.;
GPU/First Energy; Gulf Power; Kansas City Power and Light; Long Island
Power Authority; Northeast Utilities; Otter Tail Power; Palmetto Electric;
Plumas-Sierra REC; and Yellowstone Valley Electric.
Geo Heat Pumps also profiles: American Geothermal DX; FHP/Florida Heat
Pump; WaterFurnace International; Trane; Alderson & Associates; Geo
Enterprises; TEI Rock Drills; International Ground Source Heat Pump
Assoc.; and Ground Source Heat Pump Consortium.
The report author is Katherine Johnson. Her areas of expertise include
new product development, market planning, and program evaluation.
Katherine Johnson provides strategic consulting and marketing research
services for electric utilities, government agencies, and low-income
program providers. Her areas of expertise include product/program
development, market planning, and evaluation.
Geo Heat Pumps is the third title in
Leading Energy
Utility Marketing Programs report series published by Market
Development Group. The first two titles are
Home Energy Audits and
Home Energy Loans.
Each report candidly details the strategies, tactics, tools and structure
behind utility programs and implementation partners. The Reports are
available as a paper copy with a compact disc and 2 hours of individual
consultation with the report author.
Visit
www.marketdevelop.com
for an advance look at the IGSHPA presentation slides, and free report
excerpts, including the complete Table of Contents, Delta-Montrose
Electric Association case study, and Waterfurnace International profile.
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Press
Release
Leading
Utilities Reveal How They Overcome Infrastructure Challenges In Market
Development Group Report
ANAHEIM, Calif., March 12 /PRNewswire/
--
A new report details why geo
technology appeals to both electric utilities and customers, and why this
appeal has not been enough to sustain a national market. Ten utility case
studies and nine partner profiles describe niche marketing successes and
infrastructure struggles, and reveal the tactics and strategies that
leaders use to develop sustainable programs.
Geo
Heat Pumps, published by Market Development Group, is the third in the
Leading Energy Utility Marketing Programs report series. The first two
titles are Home Energy Audits and Home Energy Loans. Each report candidly
details the strategies, tactics, tools and structure behind at least 10
utility programs and 5 implementation partners. The Reports are available
as a paper copy with a compact disc and 2 hours of individual consultation
with the report author.
Geo
Heat Pumps features these utility case studies from Delta-Montrose
Electric Assn.; GPU/First Energy; Gulf Power; Kansas City Power and Light;
Long Island Power Authority; Northeast Utilities; Otter Tail Power;
Palmetto Electric; Plumas-Sierra REC; and Yellowstone Valley Electric.
Geo
Heat Pumps also profiles: American Geothermal DX; FHP/Florida Heat Pump;
WaterFurnace International; Trane; Alderson & Associates; Geo
Enterprises; TEI Rock Drills; International Ground Source Heat Pump
Assoc.; and Ground Source Heat Pump Consortium.
The
Geo report author is Katherine Johnson. Her areas of expertise include new
product development, market planning, and program evaluation. Her
consulting clients have included Edison Electric Institute, Pepco,
EnerVision, New England Electric System, Pacific Gas and Electric, and
City of Long Beach.
Market
Development Group documents and promotes leading practices and lessons
learned from innovative energy utility marketing programs implemented by
private, public and cooperative owned energy utilities. Its mission is to
help management, marketing executives and staff leverage the experiences
of industry leaders as they create and improve energy utility service
offerings.
Visit
www.marketdevelop.com for a
free download of the report's complete Table of Contents, and sample
utility case study and partner profile.
SOURCE:
Market Development Group
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Press
Release
Leading Utilities Transform Legacy Programs Into Residential Marketing Platforms
LOS
ANGELES, Calif., Feb. 7 /PRNewswire/
--
Web-based home energy audits and tighter contractor controls
for home energy improvement loans are transforming the effectiveness of
these fundamental residential utility marketing programs.
Leading utilities are learning to integrate these programs so they serve as cutting edge, permission-based
marketing platforms to cross-promote an entire portfolio of energy services initiatives.
These are among the findings of two new reports, Home Energy Audits and Home Energy Improvement Loans, in
a Leading Energy Utility Marketing Programs report series published by Market Development Group. Each report candidly details the
strategies, tactics, tools and structure behind at least 10 utility
program case studies. Each report also profiles the partners that play
key roles in program implementation.
Home Energy Audits includes
case studies from: Anaheim Public Utilities; Atlanta
Gas Light; Jackson EMC; Lincoln Electric Service; Ontario Hydro Energy;
PPL Electric; Puget Sound Energy; Salt River Project; Southern California
Edison; and TVA distributors Memphis Gas, Light and Water; Nashville
Electric Service; and Tri-County EMC. Partners profiled are: Electrotek
Concepts; Enalasys; Enercom; Energy Star; Lawrence Berkeley Labs; Nexus
Energyguide; and Xenergy.
Home Energy Improvement Loans
includes case studies from: American Electric
Power; Austin Energy; Cass County Electric Cooperative; Central Hudson
Gas & Electric; Cooperative Finance Corporation.; Duke Power; Fort
Payne Improvement Authority; Sacramento Municipal Utility District; Snohomish
County PUD; Southern Company; and Tennessee Valley Authority.
Partners profiled are: Chevy Chase Bank; CMS Capital
Financial Services; Fannie Mae; Key Bank; Volt VIEWtech; and Wisconsin
Energy Conservation Corporation.
Market Development Group
documents and promotes leading practices and lessons
learned from innovative energy utility marketing programs implemented by
investor-owned energy utilities, municipalities and electric cooperatives.
Its mission is to help
management, marketing executives and staff leverage the experiences of
industry leaders as they create and improve energy utility service
offerings.
The report authors are Ed Thomas
and Peter Buttrick. Thomas is a consultant who specializes in market
development tactics. His clientele include
National Rural Electric Cooperative Association and The Hughes Group.
Buttrick specializes in
energy-related, mass-market financial services consultation. His
clients include Edison Electric Institute and Home-Link Services.
The complete tables of contents
for both reports, along with sample utility
case studies and partner profiles, are now available at
http://www.marketdevelop.com .
SOURCE
Market Development Group
Web
Site:
http://www.marketdevelop.com
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