Bookstore

Market Development Group offers the following publications:


Geo Heat Pumps: Leading Energy Utility Marketing ProgramsGeo Heat Pumps: Leading Energy Utility Marketing Programs

Third Edition

The report, available on CD, covers basic information about the equipment and costs and examines successful utility heat pump marketing programs. Profiles of system manufacturers, architects, engineers and non-profit associations dedicated to promoting the technology describe history, products, markets served and competitive strengths and weakness of each organization. The CD also includes two Excel-based spreadsheet calculators. One helps utilities calculate the effects of residential geothermal heat pump installations in their territory. The other helps residential customers compare geothermal heat pumps to a variety of alternative heating and cooling systems. The spreadsheets help utilities explain and quantify the benefits of geothermal heat pumps to customers. They are an indispensable marketing tool for utilities and a great educational tool for consumers.
More Information

Please use pull down menu below to select your best option:


”Residential Demand Response Program Design and Implementation” Webinar Proceedings

Proceedings (audio .mps file with Powerpoint slides) for Residential Demand Response Program Design and Implementation presented on Tuesday, November 13, 2007. This Market Development Group webinar was co-hosted by Peak Load Management Alliance with Marathon Water Heaters and Steffes Corporation. Peak load constraints and dramatic wholesale market price spikes are encouraging utilities to reevaluate the value and benefits of promoting residential demand response and "off peak" water and space heating programs. Discover how 3 utilities develop and implement programs that aggressively promote electric space and water heating in ways that help manage residential energy demand through direct load control or innovative rate design.
More Information

Please use pull down menu below to select your best option:

© Market Development Group. All Rights Reserved