 Market Development
Group delivers high-energy marketing program
strategies and tactics designed to achieve
strategic base and peak energy
load objectives.
We design, develop and deliver innovative marketing plans and programs that
address energy efficiency, renewable energy, demand response and customer
service goals.
Our
Capabilities
are:
Strategic Consulting
that
includes:
o Industry,
market and customer research and analysis
o Developing
business case and marketing channel strategies
o Training
management, staff and stakeholders
Tactical Program Design, Implementation, and Evaluation
that
includes:
o Developing
scalable implementation plans to promote products and services for targeted
customer segments
o Executing
turnkey implementation or supporting existing resources
o Creating
and administering project evaluations to document and articulate results in
terms of energy as well as carbon emissions savings
Event
and Publications Management with Group Facilitation
that
includes:
o Preparing
case studies and white papers
o  Publishing
industry compendiums, project reports and organization newsletters
o Producing
conferences, workshops, webinars and teleconferences
o Facilitating
working group activities to achieve common goals
Our
Management Team is led by Katherine
Johnson and Ed Thomas. They first worked together over 15 years ago
designing, developing, delivering and
evaluating innovative residential energy marketing plans and programs for
Edison Electric Institute and others.
Our
Clients
include: energy utilities and organizations, government
agencies, manufacturers, service providers and other consultants.
Our
Case Studies and
White Papers are
thought leadership initiatives that are often featured in trade press
publications and conference presentations.
Our
Calendar details webinars and workshops that we produce as well
as conferences where we present or exhibit.
News
and
Fun Stuff offer insight and
information we thought were worth sharing. Subscribe
to our free
“Market Developments” email newsletter that highlights our
current projects and other items of interest.
Our online
Bookstore
offers our publications for purchase.
Click for
"How Load Strategies Link to Program Tactics" White Paper.
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